City Strips 2006

Having sold the Motorola colour story into the press, the next step was to create a below-the-line design and application which could excite and engage busy city-dwellers the World over. TheFishCanSing asked JJMarshall’ to develop an outdoor concept which used strong colour, but subtle branding. Artist Jim Lambie provided the inspiration in the linear designs on vinyl, custom designed for each location and taking viewers on an optical short journey through familiar concrete environments. Designed by Damien Poulain and installed by Jack Liberties, the city strips installations included Chicago,       Kuala Lumpur, Hamburg, Glasgow & New York.

Award winner: Future Marketing USA & Pacific Asian 2006

Outdoor